Metaphor as Invective in the Genre of Internet Commentary: A Focus on German Political Discourse

This article presents the results of a linguo-stylistic analysis Germanlanguage commentary within context public political internet discourse. The aims to identify distinctive features specific this genre. Empirical material consists over 200 comments on posts made by German party “Alternative for Germany,” selected through random sampling. study applies both general scientific and linguistic methods, such as discourse contextual analysis. relevance chosen topic is justified need research in field linguistics, particularly addressing genre-related issues. goal determine, identify, describe characteristic an text. thoroughly examines approaches taken linguists define concept “invective,” encompassing lexical-semantic perspectives, speech act theory, post-structural Additionally, reveals that invective hallmark discourse, with manifestations explicit implicit forms. discusses implicatures, arising irony metaphorization. author concludes metaphor can serve tool persuasion. Metaphor, persuasive device, involves intentional alteration mental representation given object based metaphorical image imposed manipulator. typically includes exaggeration some aspects metaphorically represented phenomenon while diminishing others.